Read Online That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea By Marc Randolph

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That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea-Marc Randolph

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In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought-leveraging the internet to rent movies-and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair-with Hastings as the primary investor and Randolph as the CEO-founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world-even with an idea that many think will never work. What emerges,though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

Book That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea Review :



I enjoyed this book thoroughly. The book follows a format that works: it's a zero to one story that ties in business lessons and life lessons (similar to Ray Dalio's 'Principals', or Phil Knight's 'Shoe Dog'). The story itself is fascinating - it captures the grind, the fun, and the adventure of building something. In the final portion of the book Randolph really opens up - he speaks to why he started something, and why he left his baby. Ultimately he left this reader thinking... what are all the things I want to do that people have said "that will never work?" And which of them should I take steps towards trying.Would recommend to anyone with an idea (business or otherwise). Resonated especially strongly with me as a young person, early in my career, trying to find my passion and determine how much risk is appropriate at this point in my life.
Some history on Netflix from one person’s view, but it is extensively an autobiography and a rationalization of decisions by an early founder who made an impact in the early days but bowed out with cash and left it to others to zoom to dominate world class. Like many entrepreneur treatises it is full of advice and ego, enclosed in an envelope of tailored humility. I’ve started a couple companies and appreciate all the twists and turns, but timing and luck play the largest role in most endeavors.After an early success I once pontificated for six months, then after a couple failures humility returned. Been there, done that, and am embarrassed that I once “knew it all”.Phil Knight’s Shoe Dog captured my interest enough to read it twice, I had to struggle through this Netflix one. The author is probably a good guy, and he made significant things happen. But, he would not do well in a career as an author.

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